1. Marketing can be scary.

    jake on 2004.10.19
    at 07:12 pm

    Coke vs. Pepsi

    I've never really had a preference in the whole Coke vs. Pepsi battle. I pretty much grab whatever is available. And if both are available I grab Dr. Pepper. Apparently the general populace has a much harder time with this whole decision. And after scientists tested with a sample of both Pepsi and Coke drinkers they found they could predict by mapping the brain beforehand.

    Simply looking at a person's brain scan, the scientists were able to predict which soft drink the individual concerned was likely to prefer. "We were stunned by how easy this was," Dr Montague said.

    This all apparently has something to do with brand recognition.

    When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label, the more famous of the two, had a dramatic impact: three-quarters of the tasters declared they preferred Coke.

    From: Blues News

    Posted in: Media · Science

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  2. Why the hell would I show you a kitten

    jake on 2004.10.19
    at 06:59 pm

    Kitten fleeing political adI'm not even sure why I'm posting this. All I can say is, Brent did it first. Pretty much I don't even want to care about the political part of the image. I just love how dramatic the top image is. Man that is one cute kitten.

    Posted in: Humor

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  3. Jon Stewart on CNN's Crossfire

    brian on 2004.10.19
    at 02:54 pm

    If you haven't seen Jon Stewart telling the Crossfire shmucks 'what's up' then you should really go do that.

    Lisa Rein has QuickTimes, points to WMVs, and a BitTorrent link to boot (fastest).

    Download now. Rumor has it (via BB [see also]) that more people have seen this video than who watched it live on CNN. That's where the internet is going, damnit!

    Posted in: Politics · Web

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  4. Build Your Own Conspiracy

    brian on 2004.10.19
    at 12:11 pm

    A compelling argument. Decide for yourself, where did Flight 77 go?

    Posted in: Politics

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