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  1. I wish I could stop hearing about the fake “Cyber Monday”

    jake on 2005.11.30
    at 05:26 pm

    I started getting frustrated by Mr. Kottke’s blind regurgitation about “Cyber Monday” but luckily he was put straight by a couple other readers.

    “Cyber Monday” (Notice those quotes?) is in fact a press release from an online retailer. It’s actually a wonderful work of fiction. Business Week sets us straight (from Forevergeek)

    For most online retailers, the bigger spending day of the season to date was way back on Nov. 22, three days before Black Friday. What’s more, most e-tailers say the season’s top spending day comes much later, between around Dec. 5 and Dec. 15.

    DON’T BELIEVE THE HYPE. So what’s up with this Cyber Monday idea? A little bit of reality and a whole lot of savvy marketing. It turns out that Shop.org, an association for retailers that sell online, dreamed up the term just days before putting out a Nov. 21 press release touting Cyber Monday as “one of the biggest online shopping days of the year.”

    Gotta love how all the news outlets follow blindly after reading a press release. Anyone have a good idea for a ludicrous press release we can send out?

    Posted in: Rant · Recent Events

     

    Comments (2)

    1. brian said on 2005.12.02 at 09:59 am

      Kottke Retracts

      Great catch by Jake, and it looks like Jason caught wind as well. Equal time.

    2. jake said on 2005.12.23 at 12:24 am

      It’s a little old, but I wanted to add in a little follow up from Techdirt.

      Or, they say, there’s a possibility that it would be the Monday after that. But, you know, one of these Mondays. Meanwhile another firm is asking what Monday has to do with anything. They insist that “Cyber Monday” is really a Tuesday.

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