brian on 2004.06.19
at 12:24 am
For those of you who might not follow the sport of cycling, let me note that the cyclist you've heard of, Lance Armstrong, has a new team sponsor. During his first five Tour de France victories, his team was sponsored The United States Postal Service. But under increasing pressure about a pseudo-governmental agency spending millions of its advertising on a cycling team, the USPS has decide not to renew its nine-year sponsorship of Armstrong's team next year.
In its stead American television megalith Discovery Networks has picked up the lead sponsor role. Interestingly, they will not broadcast the race, but another team sponsor, Outdoor Life Network, will continue their excellent coverage.
Posted in: Sports
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