1. Marketing can be scary.

    jake on 2004.10.19
    at 07:12 pm

    Coke vs. Pepsi

    I've never really had a preference in the whole Coke vs. Pepsi battle. I pretty much grab whatever is available. And if both are available I grab Dr. Pepper. Apparently the general populace has a much harder time with this whole decision. And after scientists tested with a sample of both Pepsi and Coke drinkers they found they could predict by mapping the brain beforehand.

    Simply looking at a person's brain scan, the scientists were able to predict which soft drink the individual concerned was likely to prefer. "We were stunned by how easy this was," Dr Montague said.

    This all apparently has something to do with brand recognition.

    When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label, the more famous of the two, had a dramatic impact: three-quarters of the tasters declared they preferred Coke.

    From: Blues News

    Posted in: Media · Science


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